THE ASK
Transform an existing B2B long format whitepaper on inclusion, diversity, and equity into a compelling digest that will increase leader awareness, educate on proactive adjustments, and addresses underlying causes.
THE SOLUTION
Produce an engaging 15-page report along with social media posts and a three-page distilled summary.
MY ROLE
Create a multi-page InDesign template using a grid structure and styles while adding visual interest through callouts, quotes, and data visualizations. Challenges included proper page flow along with speed to market.
REACHING NEW HEIGHTS ON DIVERSITY
The process of creating the 2021 TPEX led to greater awareness and a broader perspective on equity. There was a noticeable increase in the number of organizations who reached out, either interested in how to create an ID&E program or strengthen an existing one.
INITIAL DESIGN
Feature plus 3 digest
TARGETED AUDIENCE
Feature with image plus read more
SIMPLIFIED
Feature with no image plus read more
TRIGGER COMMUNICATIONS
Web services enable trigger communications in real time using
data variables passed from the data master.
REUSABLE CONTENT
Shared blocks on multiple communications creates
consistency, increases efficiency, and reduces risk.
SIGNAGE EFFORTS
Colors were carefully selected based on branding, contrast, and availability. Individual letters were then inspected for seams, light consistency, even stretching and frame damage.
